In a Germany-wide competition, 365 landmarks were selected from more than 1,200 applications to present themselves and their ideas and innovations to the public. These "landmarks" are private and public institutions, cultural and church organisations, social projects, companies and scientific research centres.

Launched in 2006 as an Initiative for rising awareness to innovative, creative and outstanding activities with social impact, 365 times a year "Land of Ideas!" presents and honours German organizations by devoting each a day as a landmark. 

Patron of this initiative is German Presiden Prof. Dr. Horst Koehler who supports the main message: "Germany - Land of Ideas!".

The wording expresses a wealth of positive arguments associated with Germany both within Germany and abroad: nation of science and culture - the land of poets and thinkers, innovative products "made in Germany".

The message stands for a world-renowned quality of Germany: its inventiveness and creative passion. There is plenty of historical and present-day evidence of this wealth of ideas, from Gutenberg right up to the present day.

Germany is known around the world for its imagination and creative wealth. Both features can be found in the "Land of Ideas!".

May 31^st is dedicated to the work of the Bellagio Forum for Sustainable Development e.V.