“Sam took over the Forum in 2003," explained BFSD chairman Michael Hoelz, “since then we have a completely new structure and communication platform; the vast majority of our members are engaged and we have some very solid projects, highlighted by PRIME – which really makes the Forum stand-out as a significant contributor to sustainable progress.”

Shiroff elaborated on the basis of his decision, “This was not an easy choice for me to make. Being the director of the Forum was a difficult, but rewarding task. It was a place where I could wake up every morning and feel that I was making a positive contribution. Additionally, the Forum has really just turned a corner and I think has the true opportunity to fulfill its potential if my successor and the members focus on the Forum’s strengths – which I think should concentrate more and more on the issues elaborated in PRIME.

“On the one hand, I have the strong inclination to continue to work with the Forum. On the other hand, I also have a passion and desire to get on the ground, focus on a single, large-scale effort and see how it can directly impact people’s lives around the world. The chance to work for BSH and focus on the plant-oil cooker was one I simply couldn’t pass up. I am incredibly enthusiastic about this organization, about the location, about the technology and the overall task. Simply put, it was an offer I couldn’t refuse. That much said, it is obvious I am going to continue to focus my efforts on sustainable development and am fully committed to doing whatever I can to make sure the future of the Bellagio Forum is bright.”